Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which includes captured millions of dollars in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, despite the news, the company’s website still lists several other countries where the product is available. The company, located in Canada, markets Puff Bar as an electronic cigarette that can be used just like a regular cigarette. The only difference is that whenever you light up Puff Bar, it mimics the looks and feel of a genuine cigarette. Actually, some consumers have compared the puffing action of the product to that of a cigarette, and smokers around the world have embraced the brand new product with both hands.
The Puff Bar premiered in Canada in January, with plans to enter other countries shortly. Regardless of the recent launch, the website still lists several countries where in fact the product is not available. On the list of countries list may be the U.S., where in fact the product is specifically directed at younger consumers. The U.S. isn’t the only country where the Puff Bar cannot currently be purchased. Based on the website, you can find no plans to release the merchandise in the U.S., although it remains the goal of the company to make the product available in the U.S.
An organization representative in Canada told Canadian television station CPolitics that there is “no immediate plan” to sell the Puff Bar in the U.S. She denied reports in the media that the company was considering bringing the product to the American market, and instead referred all inquiries to the European company’s home country. The representative didn’t mention the loophole that allowed the merchandise to be sold in Europe, or the possibility that the loophole had been discovered before the product was launched in Canada. The U.S. patent office has ordered the trademark to be granted to both names used to generate the e cigarette, which are Smaxx and Vapro. As the Puff Bar is still illegal in the U.S., it can be difficult for manufacturers to ship their products in to the country.
There are some arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs contain a level of nicotine that is too high to be healthy. They also fear that children could be enticed to smoke with flavors that appeal to their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is because of its safety. The product is regulated by Canadian law and is required to meet standard quality controls.
The Puff Bar also appears to be safer than its pre-filled counterparts. It does not contain any nicotine and only contains a little bit of propylene glycol, an ingredient that’s commonly used to promote cleanliness and stop greasy foods from spreading. The propylene glycol in the Puff Bar also serves to make the product appealing to younger consumers, since it tastes good.
Like all vaporizers, the Puff Bar also allows users to eliminate nicotine without needing real tobacco. The ingredients in puffs ensure that there is no contact between the smoker’s mouth and the product, thus eliminating the opportunity for nicotine to be absorbed through your skin. Unlike a traditional cigarette, an individual does not have to carry the Puff Bar set up. With the puff bar, the complete surface of the device is covered with heat-sensitive material, which means that the Puff Bar does not emit smoke.
The U.S. Food and Drug Administration remain examining the Puff Bar to determine whether or not it constitutes a hazard to public health. This loophole in international patent law allows manufactures to advertise their products predicated on names that not represent any health dangers, such as “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize vapinger.com on potential names that sound much like well-known brands without creating a public health risk. For example, one company has trademarked the word “Candy” and developed several variations of its product, including candy bar and mixed bag bag of chips. Having less health or trademark significance will not appear to have hindered the business from selling these products to the public.
Having less health or warning letters on each of the major tobacco products can help contribute to the existing wave of youth smoking that began in the U.S. However, many teens have turned to electronic cigarettes as a wholesome solution to enjoy their daily dose of nicotine. In order to reduce the selling point of the puff bar to teens, manufacturers should include more health-related language on their marketing materials.